and they have been revered and dissected ever since they were spoken. Perhaps this goal of an honest recording is an unattainable one, but I believe one thing for sure. Even though there was no malicious intent, this shows how when the medium changes, that peoples interpretation can be skewed very easy. McLuhan also introduces a good visual analogy about hot versus cold that supports my ideas (McLuhan, 1964). These technologies have also greatly changed since McLuhan wrote. Note that McLuhan was not referring to the issue of the relative cognitive effort involved in the use of different media. The reason why the medium is so important. Americans born in the last thirty or so years cant remember a time when any piece of information or almost any music recording was available at a whim on the internet. See also, mcLuhanism ; compare high and low involvement). Todays recording technology is not just greatly advanced from the early days of recording and since McLuhan wrote his work in 1964, but is also perpetually accompanied by editing technologies like auto-tune that can add information to a recording that wasnt even there when the.
It demands little interaction from the user because it 'spoon-feeds' the content. When watching this pregame interview, seeing his unserious face, and hearing the inflection in his voice, it was obvious he was just having fun with the media and fans. For this reason, I would like to present the argument that older recordings could be considered cool media and todays modern recordings could be considered hot media by McLuhans definitions (McLuhan, 1964). Ideas about how this transition from hot to cool media have changed our musical climate are varied (McLuhan, 1964). Older recordings made with less technologically advanced methods logically make lower quality recordings that capture less sound in lower quality and quantity than current technologies.
Archived - Hot and Cool - McLuhan - Old Messengers, New
McLuhan s Hot and Cool Media Distinction Flows
Hot versus cool media - Media Technology and Culture Change
What did Marshall McLuhan mean by hot and cool media?
Hot and cool media - Oxford Reference
In my experience and opinion, music isnt something that you can perfect. 2, Media Hot and Cold). So it can be said as the medium changing can inadvertently affect the message sent. Simply put the medium personifies or enhances what we as humans cannot do on our own. Audiences then participate more because they are required to perceive the gaps in the content themselves.